Thursday, December 7

Oculus App Content – A New Place For Independent Developers

When it comes to Oculus app content, we’re all familiar with the Oculus storefront and its strict curation. This is what ensures that the quality of games and experiences up and prevents low-quality apps from getting into the gaps. This makes it more difficult for independent developers to create their VR content on Oculus.

To combat this issue Oculus recently launched a new program called “App Lab” to give independent developers an official place to post their VR content without having to go through the rigorous curation process of the Oculus storefront. The App Lab is very similar to the Oculus storefront. You can browse and download apps exactly as you would in a traditional virtual storefront. However, it’s much less curated.

If your app performs well in the App Lab the app could be pushed to the official Oculus storefront, where it will get more visibility and more people to download it. This is not just based on the number of downloads, but also on retention metrics, long term profitability, the teams working on development as well as other factors.

App Lab is a fantastic opportunity to get a glimpse of the full range of Oculus Quest applications. There are plenty of interesting games and experiences waiting to be found, including well-known non-games like Tilt Brush, which turns your headset into a virtual art studio. There are many amazing VR media apps, like Quill Theater, which showcases the amazing community-created 6DoF animation and movie content.