Day: October 1, 2026

"We tried Google Ads. It didn't work for us." I hear this a lot, usually from business owners who spent a few lakh rupees over a few months, got a lot of clicks, and very few customers. After that, paid search goes into the "doesn't work for our industry" box and never comes out. In most cases, the channel wasn't the problem. The setup was. Paid search rewards careful structure, constant testing and honest tracking, and it punishes shortcuts quickly. That's why good PPC management services focus less on "running ads" and more on stopping waste. Here are the mistakes I see most often when I open up an account for the first time. 1. Broad match with no negative keywords This is the big one. An account bidding on "accounting software" on broad match, with no negative keyword li...