Exactly What Do Brand Touchpoints Mean in Realtor Marketing?
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Lately, after speaking to several professionals within the construction business, the neighborhood distributor of Tyvek handed my friend his card. Among its many purposes, Tyvek can be used to wrap structures at construction sites. The credit card was itself produced from Tyvek, making for any fun, tactile, brand-reinforcing experience. I do not doubt that lots of conversations have began with, "wow - what's that card made from?"
A card is really a specific illustration of a brandname touchpoint, a location where your brand as a realtor as well as your target house buyers meet.
Experienced marketers frequently say "Everything Communicates." This is a broad concept, but brand touchpoints take it lower to reality. Everything, out of your card for your actual service or product, states ...